#11 – The New Ward logo


College project.

Logo for The New Ward.

The objective was to come up with a name and branding for a touring art gallery that will travel throughout hospitals in the UK.

We decided on calling it “The New Ward,” a “section” of the hospital that focuses on introspection, as art is very much about interpretation of self as it is about what’s in front of you.

A clean, modern serif look is used to reflect the professionalism of the hospital while adding an artistic approach. The style is kept simple to not define or give away any of the artwork, however, there is a slight flair to the typeface with the feet that makes it unpredictable, unexpected and fun, much like contemporary art.

Typeface: Nilland

Created in Illustrator.